Security Pro Supply New Brand for H.L. Flake Group

The SPS portfolio of companies, including H.L. Flake Security Hardware, International Key Supply, McDonald Dash Locksmith Supply and H.E. Mitchell, announced that Security Pro Supply will be used as a parent brand for the combined businesses. SPS has one of the largest independent security hardware distribution portfolios in the United States, serving locksmiths and other security professionals.

As the leading full-line distributor of supplies to the security professional community for more than 108 years, along with actively providing education and training to the trade, SPS wants to establish a common brand for marketing.

“While the existing company names will continue to live on, associating them together under the SPS parent brand will allow us to clearly communicate our unified mission to our customers,” says Travis Howell, marketing manager. “Our marketing channels, such as trade shows, education events, YouTube content and print catalogs, will be branded Security Pro Supply.”

As previously reported, the companies are integrating back-end systems to work seamlessly in supporting their security professional locksmith customers, offering more than 45,000 stocked items shipping from five locations serving North America and customers worldwide.