Locksmithing is a great and ever-evolving trade. I have been in the trade for over thirty years and it kind of happened by default. I was a policeman seriously injured on the job, sustaining injuries to my left leg which took me away from law enforcement and limited my carpentry work. I saw commercial locksmithing as my niche and specialized in SFIC master key systems early in my career, growing my business to three service vehicles and a retail shop. We used to partner with integrators doing all of the physical and site needs as well. I eventually sold the business and moved to the Southeast and managed a large university locksmith shop.
Work was redundant and I missed the private sector, so I became curious about opportunities with lock manufacturer Inox and what they have accomplished with InoxSmart, which I think is such an opportunity for the locksmith community. I only wish this was years ago and I could add it to my list of services. The opportunities are endless whether it is a single merchant with minimal doors, a commercial space with hundreds of doors, multifamily, apartment buildings and Airbnbs.
In an ever-evolving security landscape, locksmith contractors must continuously adapt to the latest technologies to meet the growing demands of their clients. The Inox Smart IoT Cloud-Based (ICB) access control system is an innovative solution not only enhances security but also presents a lucrative opportunity for locksmiths to expand their service offerings and tap into a new segment of business.
Inox Smart is a cutting-edge ICB access control system designed to offer seamless and secure access management without the need for complex wiring or network integration. It combines advanced technology with user-friendly features, making it an ideal solution for various applications, from residential properties to commercial establishments.
Key features of Inox Smart include:
Wireless Connectivity: Inox Smart operates wirelessly, eliminating the need for extensive wiring and reducing installation time and costs.
Mobile App Integration: Users can manage access remotely via a smartphone app, providing convenience and control from anywhere. (No Monthly fee)
Multi-Credential Access: The system supports multiple access credentials, including PIN codes, RFID cards, and mobile credentials, catering to different user preferences.
Enhanced Security: With features like encrypted communication and tamper alerts, Inox Smart ensures robust security against unauthorized access.
Easy Installation: Designed with simplicity in mind, Inox Smart can be installed with minimal disruption, making it a perfect fit for locksmith contractors looking to offer quick and efficient service.
For locksmiths, integrating Inox Smart into their service offerings can open up new revenue streams and differentiate their business from competitors. Here's how:
Targeting High-Demand Markets
Residential Market: With the growing trend of smart homes, homeowners are increasingly seeking advanced security solutions that offer convenience and control. Inox Smart provides an ideal entry point into this market, allowing locksmiths to offer a modern, tech-savvy option for home security.
Small to Medium-Sized Businesses (SMBs): SMBs are always on the lookout for cost-effective security solutions. Inox Smart's ICB nature means that these businesses can upgrade their access control systems without the need for expensive infrastructure changes, making it an attractive option.
Property Management Companies: Property managers need to control access across multiple units and locations efficiently. Inox Smart’s remote management capabilities make it easy for locksmiths to offer comprehensive access solutions to these clients.
Providing Value-Added Services
Installation and Setup: You can offer professional installation services, ensuring that clients get the most out of their Inox Smart system. This also provides an opportunity for upselling additional security products.
Maintenance and Support: Regular maintenance and technical support can be bundled into service contracts, ensuring recurring revenue for your business.
Access Management Services: Some clients may prefer to outsource the management of their access control systems. Locksmiths can offer ongoing access management services, adjusting permissions, and managing user credentials as needed.
Building Long-Term Client Relationships: By offering Inox Smart, locksmith contractors can position themselves as forward-thinking security experts. This can lead to long-term client relationships, as clients will look to you for future upgrades and security solutions.
Marketing Inox Smart: Tips for Success
To successfully market Inox Smart to your clients, consider the following strategies:
Educate Your Clients: Many potential clients may not be aware of the benefits of standalone access control systems. Conducting workshops, webinars, or providing informational materials can help educate your audience on the advantages of Inox Smart.
Leverage Social Proof: Showcase successful installations and satisfied customers through testimonials and case studies. This can help build trust and demonstrate the real-world benefits of the product.
Partner with Inox: Collaborating directly with Inox for marketing support and resources can provide you with additional tools to effectively promote the system.
Inox Smart represents a significant opportunity for locksmiths to expand their business and stay ahead of the curve in the competitive security market. By integrating this standalone access control system into your service offerings, you can tap into new markets, provide added value to your clients, and secure a steady stream of revenue.
Kelly Corbett CPP is regional manager for Inox, based in Nashville, Tennessee. For more information, visit www.inoxsmart.com
