Selling Stylish and Secure Door Hardware

Nov. 2, 2015
Offer your residential customers high-quality decorative locksets installed by security professional

Walk down the door hardware aisles of any home improvement center and you’ll see many choices of locksets, handlesets and corresponding hinges and cabinet and knob hardware in every conceivable finish and style. Residential do-it-yourselfers see trusted and familiar brand names like Baldwin, Kwikset and Schlage. They assume these builders grade locks are the same quality as those carried by the local locksmith shop, and they purchase and install them or hire a handyman to do the work.

How can a local locksmith shop compete? First, it is up to the locksmiths to educate their customers about the superior quality of their products and their professional installation. And second, they have to offer stylish product choices that are not available in home improvement stores.

Locksmith Ledger recently asked manufacturers of residential decorative door hardware about some of the new products they offer through the locksmith channel. Following are some of the latest options.

Baldwin Pocket Door Locks

Baldwin’s newest addition to its Estate portfolio is a sleek new Pocket Door Lock (PDL) product line, which includes four collections available in 18 finishes. The Santa Monica line puts a visual emphasis on vertical and horizontal lines, with a focus on pure geometry without sacrificing comfort. It’s available in both Large and Small varieties. The Boulder collection features rustic undertones, while the Palo Alto products blend soft lines with a contemporary flair.

Baldwin’s Pocket Door Lock offers design flexibility and longevity with its patented Limited Lifetime PVD Finish™ Warranty. The Baldwin Lifetime finishes feature advanced finishing technology (Physical Vapor Deposition) to create a finish highly resistant to the effects of weather and normal usage. In fact, Baldwin’s patent-protected PVD technology is 89 percent thicker than the nearest competitor and is especially resistant to salt-air corrosion. The new PDL is available in three finishes with this warranty: Polished Nickel, Satin Nickel and Polished Brass.

“We have been working tirelessly with the architectural and design community to ensure their every design want, need and desire is met through Baldwin’s vast portfolio of products. The demand for a Baldwin PDL has been great, and we are thrilled to unveil these four distinctly Baldwin collections,” says PJ Rosch, Brand Manager, Baldwin Hardware.

More Info: www.baldwinhardware.com

OMNIA Mortise and Deadbolt Locksets

OMNIA’s mortise and deadbolt locksets with solid brass trim are the locks of choice when optimum security and  stunning design are the objective. An extensive range of knob and lever styles in traditional, ornate and contemporary motifs are available with either mortise or tubular deadbolt lock options.

Built to withstand heavy use, OMNIA commercial grade, UL Listed, fire rated, mortise locks combine precision engineering for security and durability with attractive designs. Available with two backset options (2 ” or 2 ”), all of the mortise locks are designed for use with heavy brass knobs or levers, with special springing provided on lever sets. A special rose assembly is bolted through the locks, and backplates feature a unique inside-to-outside mounting. Either trim option offers a screwless appearance.

Unique to all OMNIA deadbolt locksets is the sleek, distinctive, flush-mount cylinder design, which not only enhances their appearance, but provides excellent protection against tampering with the cylinder mechanism. The 1” deadbolt throw with saw-proof inserts and the armored strike reinforcement provide additional security.

More Info: www.OmniaIndustries.com

Emtek: Tumbled White Bronze

Tumbled white bronze is the latest finish at Emtek. Emtek’s Tumbled White Bronze - Sandcast Bronze Mortise Entry Sets provide the security of a mortise entry set paired with the rustic beauty of tumbled white bronze. Order this authentic material for mortise entrance handlesets, knob-by-knob, and lever-by-lever entrance locksets. It is available for both F20 and F13 UL listed lock boxes.

The full line of locks also includes pocket door locks, pocket door mortise locks, screen door locks. Door accessories in this finish include: door pulls, surface bolts, assorted pulls, roller catches, ball catches, door stops, wall bumpers, door knockers and doorbell buttons and hinges.

Satin brass is a chic new finish available in select modern styles for entrance locksets, sideplates, deadbolts, passage / privacy knobs and leversets,, hinges, and multipoint trim. Satin Brass is produced locally in our California manufacturing facility and requires an additional 1-2 days to create (with no additional upcharge).

Also New from Emtek are UL Listed Spring Hinges with Square Corners and Square Barrel Hinges in solid brass. Square barrel hinges have a sleek, rectangular look and a three-knuckle interlocking design that makes installation easy and uncomplicated.  These hinges do not require handing and can be installed in either left or right handed doors. 

For customers wanting high-tech locks for their homes, earlier in the year, Emtek introduced its LISCIO Electronic Keypad Leverset with Bluetooth Programming. Homeowners can open their door using the sleek, discreet buttons on the lever with a code programmed from your smart phone. Download the free app from iTunes or Google Play Store to program and manage user codes for the lock. An easy-to-use app wizard walks them through the steps for Bluetooth setup. You can add, edit, and delete user codes from your phone.  

Emtek is an ASSA ABLOY Group brand. For more information, visit www.emtek.com.

ASSA ABLOY Good Design Studio

While the first job of doors and hardware is to make what’s behind them safe and secure, their aesthetics – their contribution to the dominant attitude of a space and the human experience – matter, too.  ASSA ABLOY Group brands provide beautiful doors, frames and hardware that will inspire you and invigorate your interiors. Visit the Good Design Studio (www.thegooddesignstudio.com) to see this extensive collection, primarily for multifamily and commercial applications.

The following ASSA ABLOY brands are included: Adams Rite, Ceco Door, Corbin Russwin, Curries, Frameworks, Graham, Maiman, McKinney, Pemko, Rixson, Rockwood, Sargent and Yale. Components range from doors themselves to electronic locks to hinges, door pulls and levers.

For example, the Corbin Russwin Muséo® lineof aesthetic levers that creates a cohesive overall design, without compromising quality and functionality, backed by coordinating commercial grade Corbin Russwin door hardware and Inspire™ roseless trim components.

Going Custom with Marks USA

Marks USA’s Custom Lockset Division is fast becoming the source for door hardware in high-end condominium complexes. The  Custom Lockset Division manufactures mortise, cylindrical and tubular locks in a large variety of designs and functions. They also offer custom trim with engraving and conventional and high-security keying for residential and industrial systems.

For the 486 residences in Trump Tower in Chicago, Marks USA provided custom escutcheons engraved with the Trump World logo.  For the Georgica Residential Towers in Manhattan, Marks USA crafted forged brass levers  in a polished nickel finish, shaped to compliment the distinctive “L” shape of this building by imitating the abundance of corners and protrusions within the design of the building itself. 

For more information, visit www.marksusa.com

Hager Decorative Levers

For both multifamily and commercial openings, Hager Companies introduces the 4500 Series Decorative Lever options. These levers are to be used with the 4500 Series Escutcheon Trim and compliment the options on the 2300 Series Tubular and 3800 Series Mortise Locks.
 “The addition of the Decorative levers on the 4500 Series escutcheon trims provides the opportunity to match lever styles and finishes across multiple products and provides a cohesive look on all openings throughout the project. This offering provides a unique solution for many building types including multi-family, retirement communities, hospitality, and office buildings,” says Bob Wilkins, Product Development and Marketing Director.
St. Louis-based Hager Companies offers more than 6,000 full-line quality door hardware products. Hager's  12 product lines including, commercial and residential hinges, two types of continuous hinges, trim, threshold and weatherstripping, sliding door hardware, locks, door controls, exit devices,
access control products and Euroline European hardware.

More Info: www.hagerco.com